By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Creativity is at the Heart of Innovation

photo source: St. Pete Innovation District

There is a quote in the Innovation District office that says "Innovation is Creativity with a Job to Do."  It reminds us all that creativity and the ability to see something new in old things - is at the heart of innovation.   The Dali's Innovation Lab has a marvelous exercise in which participants take a fresh look at the objects around them as they stretch their innovation mindsets.  Recently someone pointed out how an object that we look at every day reminded them of a favorite childhood memory.  

So... we ran with it.  What does it look like to you?

(This article was first featured in our April newsletter -to subscribe to our monthly newsletter click here)

You may also be interested in...

image credit: N. Williams
May 19, 2026
May 19, 2026

The St. Pete Innovation District Master Plan received the 2026 Future of the Region Award for Built Environment at the 32nd Annual Future of the Region Awards

image credit: M. Parker
May 19, 2026
May 19, 2026

In the weeks following the devastating fire at the USF College of Marine Science lab, the St. Petersburg community proved that resilience is strongest when people come together

image credit: Pole Star Defense
April 20, 2026
April 21, 2026

The Pole Star Defense team recently completed a volunteer day with Habitat for Humanity, rolling up their sleeves to support the community through hands-on work