What's a Synonym for Innovation?

The term "innovation" is used to describe many things - a product, an idea, or even a place.  I've tried over the years to find another word to use instead.  Its an interesting challenge.   Synonyms such as change, revolution, metamorphosis, novelty are suggested by the thesaurus.  I'm sure you will agree that none fit quite right.  Hence why I think the term innovation is overused.

Instead for variety (and clarity) I resort to describing what goes into "innovation" such as creativity, unique ideas and even in the technology world - insights gained from combinations of data.  It is also worth remembering that even the most creative idea or clever method won't be successful without hard work.  We are fortunate to have all of these in abundance in the St. Pete Innovation District.  Kudos to everyone featured in this issue of the newsletter.

Enjoy!
Alison Barlow

Executive Director

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(This article was first featured in our August newsletter - to subscribe to our monthly newsletter click here)